The latest perk - Sandwich with the boss!

As read in The Economist may 2-8 issue: new strategies for hiring during recession in the US - lucrative bonuses are no longer the way to market one's firm to prospects. the new selling points are (yes, its true) sandwiches with the boss, deferred start dates for new hires, say after a year (giving them an opportunity to travel - i would not have minded that!) and opportunities for advancement.

Wonder if that can catch on in India. Chilly cheese corn sandwich with me, anyone? Enough to sign the offer letter?!